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Who I Am

You are The Sage.

The Sage

A clear diagnostic brand built around truth, pattern recognition, and better decisions under pressure. Steam Wishlist Clinic exists for solo and 2-5 person indie Steam developers who see traffic but weak wishlist velocity and cannot tell whether the leak sits in the capsule, trailer, tags, screenshots, copy, genre fit, or timing.

Traits

analyticalclearmeasuredcredibledirect

Secondary voice

The Hero

A deadline-focused brand that turns late-night page panic into a concrete fix order.

decisivepracticalfocuseddeadline-ready

Why This Name Survived

Wishdex was held to five tests. Here’s how it scored.

Name

Memorability

Short and sticky, though the coined form needs one extra beat of explanation the first time someone hears it.

Pronounce

Easy for English speakers, but Wish may shift to Vish in several markets.

Domain

Coined and short, with likely room for wishdex.ai or usewishdex.com.

SEO

Highly searchable because the coined word is uncommon and tied to wishlist content.

Unique

It avoids the scanner and clinic language used by competitors while still staying close to the Steam wishlist problem.

Linguistic check · 5 languages
medium risk
Spanish· wish-deks or uish-deksChinese (Mandarin)· wei-shi-de-ke-siArabic· wish-diksHindi· vish-deksJapanese· wisshu dekkusu

Distinct in English, but the Hindi phonetic echo and Arabic bilingual reading make it less safe for broad global use.

The SageThe Hero

“Strategy: abstract/invented.”

Wishdex blends wishlist with index, giving the name an analytical feel without sounding like a spreadsheet. It fits the Sage/Hero foundation because it promises a read on the page and a firm fix order before the next Steam deadline.

✦ Where the name comes from

How I Sound

We are

ANALYTICAL

Not academic

“We use evidence, benchmarks, and page anatomy, but every sentence has to help a developer decide what to edit next.”

We are

DIRECT

Not harsh

“We name weak capsules, buried screenshots, muddy tags, and soft copy plainly, without dunking on the game or the team.”

We are

URGENT

Not panicked

“We respect Steam deadlines and 48-hour decisions, but we do not sell fear or promise graph movement we cannot control.”

We are

CREDIBLE

Not cautious

“We make a ranked call with reasons.”

Credibility means clear tradeoffs, not hiding behind maybe language.

We are

PRACTICAL

Not generic

“We write fixes a developer can paste, reorder, or hand to an artist today, not broad advice about marketing.”

Voice in the wild

Test 1 of 8

email subject

When the subject line has one shot.

Say this

“Your Steam page has 3 fixes before trailer edits”

Not this

“Your wishlist problem is worse than you think”

→ My way

The subject is specific and deadline-aware without scare tactics.

Test 2 of 8

error message

When something breaks.

Say this

“That Steam URL did not load. Paste the public store page link and try again.”

Not this

“Oops! Something went wrong. Please try again later.”

→ My way

Clear diagnosis beats vague friendliness.

Test 3 of 8

CTA button

When the button has to earn the click.

Say this

“Get the 48-hour audit”

Not this

“Start crushing your wishlist goals”

→ My way

The CTA sells the actual product, not an outcome Steam controls.

Test 4 of 8

social post

When the feed scrolls past in half a second.

Say this

“If screenshot slot 1 explains the setting but not the play, it is doing the wrong job. Show the verb first.”

Not this

“Most indie devs have no idea how bad their Steam pages are.”

→ My way

The voice teaches with a sharp fix instead of insulting the buyer.

Test 5 of 8

feature announcement

When you ship a new thing.

Say this

“New: every report now includes 3 short-description rewrites tied to genre fit and deadline timing.”

Not this

“We just added powerful new AI copy tools for better store performance.”

→ My way

The announcement names the concrete addition and why it matters.

Test 6 of 8

customer support reply

Tested on customer support reply.

Say this

“Your report is due Thursday at 4:10 pm UTC. Capsule notes are complete; trailer and tags are next.”

Not this

“Thanks for reaching out! Our team is working hard on your request.”

→ My way

Status copy should be dated, plain, and useful.

Test 7 of 8

pricing page copy

Tested on pricing page copy.

Say this

“$297. No call. 10 ranked fixes, 3 rewrites, and a 7-day post-edit checklist in 48 hours.”

Not this

“Affordable Steam marketing support for every indie team.”

→ My way

Pricing copy needs scope, proof of value, and boundaries.

Test 8 of 8

onboarding tooltip

Tested on onboarding tooltip.

Say this

“Add your next Steam deadline so the report ranks fixes by timing, not just page quality.”

Not this

“Tell us more about your project so we can personalize your experience.”

→ My way

The tooltip explains the field through the decision it improves.

How I show up in the world

✦ In my own words

“Hi. I'm Steam Wishlist Clinic. I help indie Steam teams turn a flat wishlist graph into a ranked fix list before deadline.”

For the press

Steam Wishlist Clinic gives indie Steam developers a fixed-scope, 48-hour audit of their live store page. Built for solo and 2-5 person teams facing Next Fest, trailer relaunches, or release-page refreshes, each report ranks capsule, trailer, tag, screenshot, and copy fixes. Unlike scanner tools, the clinic pairs human judgment with before-after rewrites and deadline-specific priorities.

— 30 —

✦ In Google search

W
Wishdexhttps://wishdex.com

Wishdex — Find the page edits that matter now.

48-hour Steam page audit for indie developers. Get ranked capsule, trailer, tag, screenshot, and copy fixes before your next deadline.

✓ fits Google134 / 160

✦ In the social feed

Wishdex

wishdex.com

Wishdex

Steam Wishlist Clinic gives solo and small indie teams a ranked 48-hour fix list for the Steam page decisions that matter before the next deadline.

147 chars

How I Look

Three palettes survived. Pick yours.

Palette

Clinic Teal

#0F766E

60 · 30 · 10 distribution

60%
30%
10%
Clinic Teal#0F766E

60%

Section headers, soft buttons, review states, calm diagnostics

Review Green#2F855A

30%

Supporting panels, grouped findings, quiet progress areas

Quiet Ochre#A16207

10%

Low-pressure CTAs, deadline notes, selected fixes

Neutrals

text#0F172A
border#D5E0EA
surface#FCFEFF
textMuted#5F7187
background#F6FAFB

Brand in action

Buttons

Get started →
Learn more
● NewBetav2

Light surface

● Featured

Wishdex

The world has more noise. We make less of it — built for the people who decide.

Read story →W

Dark surface

online
W

Wishdex

“Three palettes survived. We picked the one that looked like us.”

Pro
Continue →
All 12 pairs pass WCAG AA· 5 also clear AAA

✦ Where this palette comes from

“Clinic Teal keeps the brand clear and measured for small Steam teams that need review without panic.”

✦ ✦ ✦

Steamworks utilitarian density shows in the table-ready cool neutrals, while the muted analogous teal-green-ochre range feels calmer than bright game marketing.

✦ Production-ready · drop into your stack

20CSS vars5neutrals2modesWCAG AA
colors.css
:root {
  /* Brand */
  --color-primary: #0F766E;
  --color-secondary: #2F855A;
  --color-accent: #A16207;
  /* Neutrals */
  --color-background: #F6FAFB;
  --color-surface: #FCFEFF;
  --color-text: #0F172A;
  --color-text-muted: #5F7187;
  --color-border: #D5E0EA;
  /* Semantic */
  --color-success: #0F766E;
  --color-error: #BE123C;
  --color-warning: #A16207;
  --color-info: #2563EB;
}
 
@media (prefers-color-scheme: dark) {
  :root {
    --color-primary: #2DD4BF;
    --color-secondary: #86EFAC;
    --color-accent: #EAB308;
    --color-background: #0B121A;
    --color-surface: #111C24;
    --color-text: #E6EEF5;
    --color-text-muted: #8AA0B6;
    --color-border: #203040;
  }
}
CSSUTF-8LF
30 lines689 chars✓ AA

How I'm Written

Three voices. One is mine for the next decade.

Voice
WWishdex
Start →
● New

Wishdex

I review your live Steam page and send the capsule, trailer, tag, screenshot, and copy fixes that matter first.

Get started →Read the story
Display · InterBody · Source Sans 3

✦ Specimen · how it reads

Modern & Clean

Strategy notes · 4 min read

Wishdex

Wishdexbuilds a pattern from what most teams keep forgetting — the small signals that compound into something bigger. This is how the voice reads when it’s actually doing its job.

Why this voice

The display does the heavy lifting — it’s what catches you across the room. The body sets a quieter rhythm underneath, the kind that lets you read for ten minutes and not feel tired.

“The display does the heavy lifting. The body keeps you reading.”

Three signals worth keeping

One. Lowercase ‘a’s that lean forward — the typeface has velocity, not just precision. Two. Mono numerals for data tables. Three. Tabular figures so columns line up at a glance.

Note from the team

The smaller scales hold up under low light, in motion, and inside dense interfaces. That’s why we picked them — not because they look pretty, but because they keep working when nothing else does.

✦ Inter · Source Sans 3

Display

Inter

Precise geometric sans-serif built for crisp interface hierarchy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Weights500600700

sans-serif

Body

Source Sans 3

Humanist sans-serif with strong readability in dense product screens

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Weights400500600

sans-serif

✦ Why these typefaces

“Inter gives analytical grid precision that matches Linear grid restraint and the Sage need for clear hierarchy; Source Sans 3 adds readable warmth for dense audits.”

✦ ✦ ✦

This is the most diagnostic and UI-native pairing, suited to Steam teams scanning tables quickly.

✦ Production-ready · drop into your stack

2fonts6weightsWOFF2Google Fonts
index.html
<link rel="preconnect" href="https://fonts.googleapis.com"><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin><link href="https://fonts.googleapis.com/css2?family=Inter:wght@500;600;700&family=Source+Sans+3:wght@400;500;600&display=swap" rel="stylesheet">
HTMLUTF-8LF
1 lines272 chars

Where I Stand

Here's where no one else stands.

Axes: Output format × Deadline fit

✦ Why this corner wins

“The left side is crowded with scanners, dashboards, and research tools that ask developers to interpret the signal themselves.”

✦ ✦ ✦

The upper-right is nearly empty: Upwork gets close on human review, but its format varies while Wishdex claims a repeatable 48-hour memo tied to the next Steam milestone. The tradeoff is deliberate: fewer broad metrics, more page-level edit order.

The logo I need

Hand this to a designer. Or paste it into Midjourney.

Brief-format, not marketing copy. Kai keeps it pragmatic.

Concept

The logo should feel like a calm diagnostic mark for a tense Steam deadline. It should signal clear judgment, page repair, and a ranked path forward without looking like a generic gaming brand.

Style · minimalist wordmark with a small geometric clinic-mark, precise grid, restrained tech editorial tone

Must convey

clarityanalysisdeadline focushuman judgmentpractical confidence

Avoid

Steam logo imitationgamepad iconsheart or wishlist iconsmedical cross clichésflame or hype graphics

We're thinking…

  • Linear grid restraint
  • Steamworks utilitarian density
  • Stripe Press editorial clarity

Use a cool neutral base with one amber or signal-orange accent for marked fixes, deadlines, and ranked decisions. Keep contrast high and decorative color low.

Paste into Midjourney
midjourney · /imagine
/imagine minimalist sage clinic logo amber --ar 1:1 --style raw

How I sign off

Every email carries the brand.

✦ How Wishdex lands in their inbox

Inbox · Primary1 new
Wishdex · Solo Builder9:42 AM
Fix the page before the trailer.Hi. I'm Steam Wishlist Clinic. I looked at your Steam page and found 3 fixes worth making before you touch the trailer again.

✦ And here's the full reply

Inbox · Compose
From
Wishdex · Solo Builder<hello@wishdex.com>
Tomarc@example.com
SubjFix the page before the trailer.

Hi. I'm Steam Wishlist Clinic. I looked at your Steam page and found 3 fixes worth making before you touch the trailer again.

—

Wishdex

The day we launch

Here's what the news will say.

Mira wrote it. Copy-ready the day you ship.

Branded · NewsStartup · Today

BOOTSTRAPPED

Wishdex launches 48-hour Steam page audits

May 6, 2026 · by Foundry Press

Wednesday, 10:04 pm. You sit in a coffee shop with Steamworks open, a cold cup beside the laptop, and 30 wishlists after 2 months. Wishdex launches today as a 48-hour Steam page clinic for indie teams facing Next Fest, trailer pulls, or release-page refreshes. Instead of another score or another tab to watch, the report gives ranked capsule, trailer, tag, screenshot, and copy fixes, plus before-after rewrites a developer can ship before the next Steam deadline.

Indie GamesSteamGaming ToolsMarketingBootstrapped
wishdex.comMade with Foundry

The card I carry

Print it. Hand it over. Include it in DMs.

1080×1920 — ready for IG Stories, LinkedIn, TikTok bio link.

Wishdex

Solo Builder

Fix order before trailer edits.

“Analytical by practice.”

Since 2026 · Wishdex

This is the card you hand out — the same PNG renders for Instagram, LinkedIn, and printed stock.

What you have now

Your brand is drafted.

Identity system ready. Foundry got you to this point — the next steps are yours, and they live on your launch checklist.

Open your launch checklist

Export

Brand Book

PDF · full identity system

Made with Foundry© 2026 Wishdex