The Shape
customers.
Month 4.
You break even.
You become the person who turns messy marketplace deductions into proof a seller can act on before the deadline hits.
LTV : CAC
:1
Healthy · 1.7× threshold
Gross margin
%
Above SaaS median
Break-even
by Month 4
Monday morning
Monday at 9:00 am, pick one public WB gabarit or logistics complaint, recreate the deduction table by hand, and send 10 qualified Telegram sellers a free 10-minute scan offer.
Who Waits for You
like them.
It's 08:17.
Waiting for you.
Russian WB/Ozon seller with 31-day turnover above 1.5M ₽ and repeated deductions above 15,000 ₽/mo
Katya is 34, runs a Kazan WB/Ozon store doing just over 1.5M ₽ in 31-day turnover, and at Tuesday 08:17 she checks payouts at the kitchen table before a warehouse pickup. Her pain is the scramble after a deduction lands: she has to match 18,400 ₽ to SKU, date, XLSX row, offer clause, screenshot, and objection deadline before the window closes. Today she uses cabinet exports, Excel, Telegram seller chats, and a lawyer when the amount looks too expensive to lose. The budget exists when the loss repeats: 790 ₽/mo feels fine for alerts, 3,990 ₽/mo needs a recovery packet, and a 5,000-15,000 ₽ claim needs a deduction above 15,000 ₽.
A new WB/Ozon deduction above 15,000 ₽, repeated logistics or storage charges, or a missed objection that made a refund impossible.
“A fine arrived for a mismatch in dimensions on the card... Can the fine be disputed?”Open
“Fines were charged daily for every sale... repeat measurements were not conducted.”Open
“The fine was canceled, but higher logistics and storage stayed.”Open
Market size
1.26M active WB/Ozon sellers in 2025 × 790 ₽/mo basic monitoring × 12 / 82 ₽ per $. Seller count is from Data Insight/Kommersant and price from Антиштраф.
125K sellers with meaningful repeated deductions × 3,990 ₽/mo evidence-packet price × 12 / 82 ₽ per $. This uses the seller base plus paid support ranges as the anchor.
Year-1 planning case: average 100 paying sellers × 3,990 ₽/mo × 12 / 82 ₽ per $. This is a target to test, not proof.
Why now
FAS pressure on payouts and logistics
On April 17, 2026, FAS warns WB and Ozon about payout timing, logistics tariffs, and returns after accepted goods, so sellers check fresh deductions with sharper eyes.
retentioncheck.comPenalty rules stay fresh
WB penalty and retention guidance is current in 2026, which makes clause versioning part of the pain instead of a back-office detail.
reddit.comruzuku.comCheap alert tools prove the habit
Антиштраф and SellerControl show sellers already accept monitoring and Telegram alerts; your gap is the recovery packet with SKU, report row, clause, and deadline.
buildinpublic.sofounder-connect.comCheap alerts already train the market at 690-790 ₽/mo. If sellers see your product as another notification plus a letter, 3,990 ₽/mo looks overpriced before the demo starts.
Legal accuracy is the hard line: one wrong offer clause or missed objection deadline can cost the seller a refund and wipe out trust. Read-only access, a source log, offer refresh every 24 hours, and manual review above 50,000 ₽ are table stakes.
A one-time 18,400 ₽ deduction sells an audit more easily than monthly monitoring. The entry filter has to stay strict: repeated deductions above 15,000 ₽/mo or 31-day turnover above 1.5M ₽.
WB/Ozon can change report fields, objection steps, or offer wording during a release cycle. If parsing breaks for 2 business days, paid onboarding needs to pause.
The pricing breaks if the first 20 disputes do not show accepted objections or documented recovery movement. Draft volume does not prove recoverable money.
The Battle
Your door.
We're the recovery audit that turns WB/Ozon deductions into source-logged dispute packets for sellers with repeated 15,000 ₽ monthly losses.
The hard-to-copy piece is not the alert; it is the packet that ties amount, SKU, report row, offer-clause version, deadline, screenshot checklist, refund probability, and manual review threshold.
ExpertiseCompetitors split the job: cheap tools alert, AI chats draft, lawyers fight later. The missed opening is the 10-minute evidence packet that tells the seller if a fresh deduction is worth fighting before the deadline slips.
Who else is in the arena
Battle card — what to say vs them
- 1.Антиштраф tells you something happened. Your product shows amount, SKU, report row, clause, deadline, and next step.
- 2.They sell monitoring at 790 ₽/mo. You sell a 4,990 ₽ 90-day recovery audit when repeated deductions pass 15,000 ₽/month.
- 3.Their AI letter is the start. Your packet gives the seller a source log and screenshot checklist before a draft leaves the cabinet.
Talk tracks3
1 / 3
- 1.Антиштраф tells you something happened. Your product shows amount, SKU, report row, clause, deadline, and next step.
- 2.They sell monitoring at 790 ₽/mo. You sell a 4,990 ₽ 90-day recovery audit when repeated deductions pass 15,000 ₽/month.
- 3.Their AI letter is the start. Your packet gives the seller a source log and screenshot checklist before a draft leaves the cabinet.
Battle card — what to say vs them
- 1.Selleru AI starts with a question. Your product starts with the financial report and catches the deduction first.
- 2.They help draft text. You build the packet: amount, SKU, clause, deadline, evidence, and manual-review threshold.
- 3.They cover broad seller questions. You own one painful moment: repeated WB/Ozon deductions above 15,000 ₽/month.
Talk tracks3
1 / 3
- 1.Selleru AI starts with a question. Your product starts with the financial report and catches the deduction first.
- 2.They help draft text. You build the packet: amount, SKU, clause, deadline, evidence, and manual-review threshold.
- 3.They cover broad seller questions. You own one painful moment: repeated WB/Ozon deductions above 15,000 ₽/month.
Battle card — what to say vs them
- 1.НеОтдам makes the first check feel easy. You make the paid next step clear: 4,990 ₽ audit, 3,990 ₽/mo only for repeated losses.
- 2.They explain penalties. You package the claim route with source log, screenshots, and deadline.
- 3.Their public price is unclear. You publish exactly what the seller gets by tomorrow morning.
Talk tracks3
1 / 3
- 1.НеОтдам makes the first check feel easy. You make the paid next step clear: 4,990 ₽ audit, 3,990 ₽/mo only for repeated losses.
- 2.They explain penalties. You package the claim route with source log, screenshots, and deadline.
- 3.Their public price is unclear. You publish exactly what the seller gets by tomorrow morning.
Battle card — what to say vs them
- 1.SellerControl owns the buzz in Telegram. Your product keeps Telegram, then adds WB/Ozon audit history and dispute packet.
- 2.They show the deduction. You show whether it is worth fighting and what evidence to attach.
- 3.Their surface is light. Your paid layer is the recovery workflow after the alert.
Talk tracks3
1 / 3
- 1.SellerControl owns the buzz in Telegram. Your product keeps Telegram, then adds WB/Ozon audit history and dispute packet.
- 2.They show the deduction. You show whether it is worth fighting and what evidence to attach.
- 3.Their surface is light. Your paid layer is the recovery workflow after the alert.
Battle card — what to say vs them
- 1.Pravopom is where serious disputes go. Your product decides which deductions deserve that fee.
- 2.They write legal documents. You collect report rows, clauses, screenshots, and deadlines before legal time starts.
- 3.They fit larger claims. You own the 15,000-50,000 ₽ repeated-loss layer that needs speed first.
Talk tracks3
1 / 3
- 1.Pravopom is where serious disputes go. Your product decides which deductions deserve that fee.
- 2.They write legal documents. You collect report rows, clauses, screenshots, and deadlines before legal time starts.
- 3.They fit larger claims. You own the 15,000-50,000 ₽ repeated-loss layer that needs speed first.
Battle card — what to say vs them
- 1.WBCON.JURIST fits the big fight. Your product catches the smaller repeated deductions before they pile up.
- 2.They handle cases. You prepare the evidence packet and route only high-value disputes to legal help.
- 3.Their price starts high. Your entry point is a 4,990 ₽ audit when the seller needs a fast read on recoverable money.
Talk tracks3
1 / 3
- 1.WBCON.JURIST fits the big fight. Your product catches the smaller repeated deductions before they pile up.
- 2.They handle cases. You prepare the evidence packet and route only high-value disputes to legal help.
- 3.Their price starts high. Your entry point is a 4,990 ₽ audit when the seller needs a fast read on recoverable money.
Cheap alert tools anchor the market at 690-790 ₽/mo, so 3,990 ₽/mo fails if the pitch sounds like another alert plus AI letter.
Legal accuracy is a trust risk; one wrong clause or missed deadline can cost the seller the refund and the relationship.
Competitor response is the hardest stress test: if Антиштраф adds evidence packets near 1,995 ₽/mo before you have 3 documented recovery cases, monthly pricing weakens.
WB and Ozon can change reports, payouts, logistics tariffs, or objection flows after FAS pressure, so parser reliability needs weekly checks.
What You Bring
Your edge.
Tuesday, 08:17, kitchen in Kazan. You see an 18,400 ₽ WB gabarit deduction in Telegram, and Seller Fine Shield gives you the SKU, report row, offer clause, deadline, screenshot checklist, and review route before the objection window closes.
5 cores. One surface.
Не бандл из всех фич. Узкий отряд — заточенный под один момент клиента.
Speed moatSolo developer who can ship the report-to-Telegram loop first
You are full-time, technical, and already drawn to automation and AI tools, so you can build the read-only parser, packet template, and Telegram workflow before a law firm productizes the routine layer. High-value legal review still needs a partner.
What you ship
You upload WB/Ozon reports and get a ranked list of fines, logistics uplifts, storage charges, and marking deductions above 15,000 ₽.
Each packet ties amount, SKU, report row, offer-clause version, screenshots, and objection deadline into one seller-ready view.
You get a short Telegram alert when a fresh deduction needs review, with the dispute deadline visible in the first message.
The draft stays inside the packet, and disputes above 50,000 ₽ require manual review before you send anything.
You track submitted objections, accepted cases, refund movement, and churn reasons by deduction type.
Pricing
Free Scan
0 ₽
- 10-minute report scan
- Qualification by 1.5M ₽ turnover or 15,000 ₽ monthly deductions
- One recovery-risk note
90-Day Audit
4,990 ₽
- 90-day deduction review
- Evidence packet for recoverable cases
- Deadline and screenshot checklist
- Pay before monthly monitoring
Monitoring
3,990 ₽/mo
- WB/Ozon deduction monitoring
- Telegram alerts
- Claim drafts with source log
- Manual review gate above 50,000 ₽
Why this price
790 ₽/mo is the alert floor, so the paid offer starts with a 4,990 ₽ audit and saves 3,990 ₽/mo for sellers with repeated deductions above 15,000 ₽.
vs competitors
About 5x Антиштраф's 790 ₽/mo alert price, below Selleru AI's 5,900-9,990 ₽/mo legal tiers, and below many lawyer claim fees of 5,000-15,000 ₽ per document.
MVP scope6 weeks
Included
- WB report upload and parser for gabarits, logistics, storage, and marking deductions
- Manual Ozon packet support for first paid audits
- Telegram alert mock with amount, SKU, date, and deadline
- Source-log packet with offer clause, report row, screenshots, and claim draft
- Stripe or YooKassa checkout for 4,990 ₽ audit and 3,990 ₽/mo monitoring
- Manual review flag for disputes above 50,000 ₽
Not yet
- Court representation
- Automatic submission inside WB/Ozon cabinets
- Paid ads before 3 documented recovery cases
- Broad profit analytics or inventory planning
- Subscription onboarding for one-off deductions below 15,000 ₽/month
- Hiring legal or support staff in the first 90 days
Your Survival Number
Break-even at
by Month 4
At 73 sellers × $43.60 contribution, you cover the $3,180 monthly burn.
Monthly burn
$3,180/moRevenue
Revenue: $49
What they pay you each month. Before anything eats it.
Month 12 — three futures
Optimistic
1000 customers
Refund evidence works in at least 30% of first disputes, partner lawyers cover expensive cases, and WB/Ozon rule pressure keeps sellers checking reports.
Base
250 customers
You filter for sellers above 1.5M ₽ turnover and repeated deductions above 15,000 ₽/month, then build from 10 paid sellers in the first 50 checks.
Conservative
75 customers
Only 30% of 90-day audits convert, churn sits at 18%/month, and the 790 ₽ alert anchor pulls price-sensitive sellers.
Break-even
Month 4
At 73 sellers × $43.60 contribution, you cover the $3,180 monthly burn.
Capital needed
The $49/mo price fails if sellers compare you to Антиштраф at 690-790 ₽/month instead of seeing a recovery packet tied to SKU, report row, clause, and deadline.
CAC, churn, and LTV are still estimated; Wednesday morning, your spreadsheet can look clean while one missed clause breaks trust.
Break-even needs 73 paying sellers, and a solo full-time build can buckle if you take more than 20 active sellers in month 1.
Step 1 of 5 · Day 1
Reality
Сгенерировано 12 мая 2026 г.
$0
0 customers
Your Path
90 days.3 phases.First $ by W4.
Week 12, Friday 08:17, your Telegram shows the third seller thread with a fresh WB deduction and a clean packet attached. You are the person who ships evidence before another 15,000 ₽ disappears.
The Phase You Stop Guessing
Days 1-28 · 10 paid audit or monitoring buyers from 50 scans, or you pause the monthly offer and sell only paid audits.
The Phase You Become Trusted
Days 29-56 · 20 reviewed packets, 95% source accuracy, and churn below 20%, or automated claim drafts stay off.
The Phase You Earn Proof
Days 57-84 · 3 documented recovery cases and 30% movement in the first 20 disputes, or you move to audit fee plus lawyer handoff.
The three gates
“By Week 4 you are the auditor who asks 50 WB/Ozon sellers for the report row, SKU, clause, and deadline.”
Goal: Confirm 10 sellers pay for a 4,990 ₽ audit or 3,990 ₽/mo monitoring after a free 10-minute scan.
10 paid audit or monitoring buyers from 50 scans, or you pause the monthly offer and sell only paid audits.
Wednesday, 09:12, your phone buzzes while the kettle clicks off. A WB seller sends a screenshot of an 18,400 ₽ gabarit deduction and asks, "Where is this in the report?" That reply is the first signal.
“By Week 8 you are the operator who catches bad clauses before a seller sends the wrong claim.”
Goal: Deliver accurate packets, protect legal trust, and reserve monthly monitoring for repeated-loss sellers.
20 reviewed packets, 95% source accuracy, and churn below 20%, or automated claim drafts stay off.
First Stripe ping. 7:43am, Tuesday. Still in bed, you see 4,990 ₽ from Lena in Kazan for a 90-day WB audit. You are not profitable yet, but the work is real.
“By Week 12 you are the builder who shows recovery movement before buying traffic.”
Goal: Prove the product helps sellers move money back, not just spot deductions.
3 documented recovery cases and 30% movement in the first 20 disputes, or you move to audit fee plus lawyer handoff.
Friday, 18:20, your spreadsheet shows either 10 paid buyers, 3 documented recovery cases, and 30% movement across the first 20 disputes, or it does not. If yes, you tighten Seller Fine Shield; if no, the pivot path exists in Marketplace Exit Kit or a manual recovery-audit offer.
Weekly spine
- W01
10 seller conversations logged and the first WB gabarit packet template finished.
- W02
25 scans completed and 2 public case breakdowns posted in Telegram seller communities.
- W04Kill point
10 paid audit or monitoring buyers from 50 scans, or you stop selling the monthly offer.
- W06Kill point
95% clause-source accuracy across 20 reviewed packets, or automated claim drafts stay off.
- W08Kill point
Month-1 churn stays below 20% among first 20 subscribers, or one-off audits become the default.
- W10Kill point
30% of first 20 submitted disputes show accepted objection or documented recovery movement.
- W12Kill point
3 documented recovery cases exist before any paid ads start.
Experiments
What Could Break
Hit 10. Or pivot.
Tuesday, 08:17, your laptop is open beside cold coffee. The idea is testable, but it breaks fast if sellers see another cheap alert instead of recoverable money.
What could break · what you do next
Cheap alerts set the price ceiling
highhighАнтиштраф already sells WB/Ozon monitoring, alerts, status tracking, and AI appeal letters for 690-790 ₽/month. Seller Fine Shield only holds 3,990 ₽/month when the packet shows amount, SKU, report row, offer clause, deadline, and a real dispute route.
Paid audit or monitoring conversion
Target: < 10 of 50 qualified scans
Marketplace Exit Kit — Wednesday, 19:05, a Rostov warehouse goes quiet while 86 Ozon SKUs become a Telegram storefront.
Foundry keeps the seller pain map and turns it toward lower marketplace dependence.
Mitigation:Sell the 4,990 ₽ 90-day audit first to stores with repeated deductions above 15,000 ₽/month, then offer monitoring only when recurring losses are visible.
Legal accuracy is the trust line
criticalmediumOne wrong offer clause or missed deadline can cost the seller the refund. The product cannot ship automated claim drafts until the source log is boringly reliable.
Clause-source accuracy
Target: < 95% across 20 reviewed packets
Million Dollar Ledger — Friday, 23:18, you stare at an honest zero and ask one person what pain they pay to remove.
Foundry saves the validation notes; you keep the discipline, not the wrong claim flow.
Mitigation:Use read-only access, log every report row and clause source, refresh rule references daily, and require manual review for disputes above 50,000 ₽.
Subscription churn eats the base
highmediumA seller with one 18,400 ₽ deduction may pay for one document and leave. Monthly monitoring fits only repeat-loss stores with fines, logistics uplifts, storage charges, or marking issues.
Month-1 subscriber churn
Target: > 20% among first 20 subscribers
Marketplace Exit Kit — Wednesday, 19:05, the seller exports SKU pain into a store they control before the next deduction lands.
Foundry keeps the seller relationship warm while the offer shifts to the next real pain.
Mitigation:Filter before checkout: repeated deductions above 15,000 ₽/month or 31-day turnover above 1.5M ₽; send one-off cases to a single audit package.
Platform changes can stale the parser
mediummediumWB and Ozon can change reports, objection flows, and tariff logic while regulatory pressure is still fresh. If the parser breaks during a live dispute, trust drops before the product gets a second chance.
Report parsing uptime
Target: > 2 business days broken in any 14-day period
Marketplace Exit Kit — Wednesday, 19:05, Ozon exports turn into a Telegram catalog while marketplace rules keep shifting.
Foundry turns the platform-risk lesson into a cleaner wedge.
Mitigation:Start with WB gabarits, logistics, and storage; keep weekly fixture tests from real reports and show the rule version inside every packet.
Recovery proof may not arrive
criticalmediumThe scariest failure is simple: the product finds deductions but does not move enough money back. Draft volume does not prove the price; accepted objections and documented movement do.
Accepted objection or documented recovery movement
Target: < 30% of first 20 submitted disputes
Million Dollar Ledger — Friday, 23:18, the zero stays visible while you test the next paid pain before building again.
Foundry keeps the evidence habit; you do not carry weak proof into the next build.
Mitigation:Track accepted objections and recovery movement by deduction type, then publish only anonymized case breakdowns with complete evidence.
Stress tests
Budget halved
Telegram outreach, manual audits, and Foundry-built pages still work without paid ads. Cap disputes above 50,000 ₽ until legal-review spend is steady.
MVP takes twice as long
The manual 90-day audit can still sell while parser work lags. If Week 4 does not produce 10 paid audits from 50 scans, the subscription idea pauses.
Антиштраф adds evidence packets below 2,000 ₽/month
Monthly monitoring loses its defense without documented recoveries. Seller Fine Shield survives only as paid recovery audit, human review, and lawyer handoff.
Your North Star
Paid audit or monitoring conversion
This proves the seller pays above the 790 ₽ alert anchor for a recovery packet.
Checked weeklySupporting metrics
Recoverable cases found
20 cases above 15,000 ₽ by Week 4
This checks that the entry filter finds repeated money pain, not small one-off fines.
Claim-source accuracy
95% across 20 reviewed packets by Week 6
Legal trust is the product; weak sourcing makes the draft unsafe.
Accepted objection or documented recovery movement
30% of first 20 submitted disputes by Week 10
Recovery movement is the proof that separates this from another alert tool.
Month-1 subscriber churn
Below 20% by Week 8
High churn shows monitoring is being sold to one-off cases instead of repeat-loss stores.
Reflection calendar
12-week cadence · Selected W1 of 12
Click a week to see the questions due then. Weekly questions repeat; monthly checkpoints appear on W4, W8, and W12.
This week (W1) — questions
Which paid seller this week saw a specific amount, SKU, clause, and deadline before paying?
weeklyThis keeps the offer tied to recovery evidence, not nice-looking alerts.
Where did a packet feel legally shaky when you checked it by hand?
weeklyOne weak source can cost trust faster than a slow feature list.
Which deduction type creates paid movement: gabarits, logistics, storage, marking, or payout timing?
weeklyThe product gets narrower when the data points to the category sellers pay to fight.
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