The Foundry Blog
Startup insights, AI tools, and founder stories
Everything you need to find your niche, validate your idea, and launch your business — backed by data and AI.
5 Startup Metrics That Actually Matter (and 10 That Don't)
Total signups is the most dangerous metric in startups. Here are the 5 numbers that tell you if your business is alive or bleeding out.
Landing Page Anatomy: 7 Sections That Actually Convert
90% of startup landing pages are too long. Here's the real anatomy of a page that converts — with actual numbers, not generic advice about heroes and CTAs.
How to Price Your SaaS Without Guessing
Most founders spend months on code and 15 minutes on pricing. Here's the frameworks, psychology, and real numbers behind pricing that actually works.
Your Customer Interviews Are Theater (Here's the Fix)
40 people said they'd pay. 4 actually did. Most customer interviews are useless — the Mom Test approach fixes that. 5 questions to ask, 5 to ban forever.
First 100 Customers With Zero Budget: A Brutally Honest Playbook
Forget 'use social media.' Here are the specific tactics that actually work to get your first customers without spending a dime — ranked by effort and impact.
SaaS vs Marketplace vs Content: Which Model Won't Kill You
For 80% of solo founders, the answer is SaaS. Not because it's trendy — because everything else has a hidden tax that'll eat you alive.
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